Elements of Good Web Design

Elements that make a web site easy to navigate and pleasing to the eye include:

1. Homepage: The homepage of a website is usually the first thing a visitor sees, so it’s essential to make a good first impression.
2. Navigation Menus: Choose the right style of navigation menu, such as drop down menus, mega menus, or sticky menus, for your project.
3. Color Schemes: Choosing the right colors isn’t always easy but it is essential. Colors can elicit specific emotions and affect us in many different ways as they have the ability to create specific moods.
4. Typography: It is important to choose the right typography in your designs, such as font pairings, headings, body text, and buttons. Making sure the choices are easy to read and appealing to your viewers.
5. Responsive Design: It is most important that the final designs adapt to different screen sizes, including desktop, tablet, and mobile. Many people use mobile devices now for all their internet searches, but there are people who still like to “surf the web” on their laptops or desktop computers while at home.
6. User Interaction: The ease at which users can interact with your designs, such as buttons, forms, sliders, and animations, is also important. If you make your website too fancy or with too many “bells and whistles” you may lose your audience.
7. Case Studies/Portfolio: Depending on your industry you may wish to include a case study, portfolio, or other information about your business, services, and/or knowledge of what you offer.
8. Client Testimonials: Include testimonials from satisfied clients who can vouch for the quality of your work.
9. Skills and Tools: List your skills and tools so visitors know why they should do business with you.
10. Contact Information: Provide a way for potential clients/customers to get in touch with you, such as a contact form or a link to your email address, phone number or how to visit your shop or office.

This is just a few suggestions to get you started. Pam Ball Designs can walk you through the process and make it easier to get to the finish line and launch the perfect website with the right features and information for your unique business.